Carne
Attention grabbing campaign for asset management company Carne.
Challenge
Carne needed a campaign that helped US fund managers break into the EU and UK market. Carne’s current brand was lacking impact and humanity and wasn’t achieving the online engagement.
Approach
The campaign simplified the current graphic behaviour and introduced photography, that when used together with a line of copy created a humorous link. I wanted to be able to create a bank of imagery that could easily lend itself to copy no matter how complex the subject matter.
